Bill Asher has been a successful entrepreneur for more than two decades. Operating in a diverse set of fields, Bill Asher has established more than 25 businesses, including the Lucid Entertainment Group, which maintains nightclubs, bars, and restaurants across the country. Lucid Entertainment is dedicated to environmentally conscious establishments, such as the American Junkie franchise, which utilizes recycling, solar energy, and a reverse osmosis water system.
Solar power brings many benefits to restaurants, bars, and other businesses in the hospitality industry. Using solar energy alerts potential customers that a business is committed to the health of the environment, and studies show up to two-thirds of restaurant customers will pay more to dine at an ecologically friendly establishment.
Harnessing electricity or heating water with solar energy often offers a greater return on investment in the long run. A restaurant can also instill pride in its employees and customers, who will know they are a part of an environmentally friendly operation.
To begin the transition into becoming a green establishment, a business in the hospitality sector should research the different types of solar equipment available to identify the best fit. They should also consider if there are any tax incentives, either on the federal or state levels, for installing solar energy systems.